Audience Segmentation Tool

One-size-fits-all marketing doesn’t work in law. Lawmatics Audience Segmentation Tool empowers you to slice and dice your contact list, ensuring every message you send is relevant, timely, and welcome.

Smart Filters

Target exactly who you want.

• Granular Criteria: Segment by Practice Area, Case Stage, Lead Source, Location, and any Custom Field.
• AND/OR Logic: Create complex groups like “Past Clients in California” OR “Current Estate Planning Leads.”
• Dynamic Lists: Audiences update automatically. If a lead’s status changes to “Hired,” they are instantly moved from the “Prospect” list to the “Client” list.

Targeted Campaigns

Send the right message.

• Practice Area Specific: Send relevant legal updates only to clients affected by them (e.g., “New Family Law Statute” to Family Law clients).
• Lifecycle Marketing: Send “Happy Birthday” or “Case Anniversary” emails automatically to the right people.
• Re-Engagement: Identify and target “Cold Leads” (no activity in 6 months) with a specific re-engagement offer.

Exclusion Logic

Protect your reputation.

• Suppression Lists: Easily exclude current clients, opposing counsel, or unsubscribed contacts from marketing blasts.
• Conflict Safety: Ensure you never accidentally market to a conflict-of-interest party.

ROI Analysis

Measure success by segment.

• Segment Performance: Track which audiences have the highest open rates and conversion rates.
• Tailored Strategy: Use insights to double down on your most profitable client segments.