Dynamic Email Workflows

Go beyond linear drip campaigns. Lawmatics Dynamic Email Workflows allow you to build complex, branching communication paths that adapt to how your clients interact with your firm.

Behavioral Branching

Listen and respond automatically.

• If/Then Logic: “If client opens email #1, send email #2. If not, send alternate subject line.”
• Form-Based Triggers: Change the email sequence immediately after a client fills out an intake form.
• Engagement Scoring: Prioritize follow-up for leads who are clicking links and visiting your website.

Status-Aware Messaging

Context is key.

• Lifecycle Adaptation: Automatically shift from “Sales” tone to “Onboarding” tone the moment a client hires you.
• Conflict Awareness: Stop automated emails instantly if a conflict check fails or a matter is marked “Lost.”

Multi-Channel Coordination

Workflows that span beyond the inbox.

• Email + Text: Combine email follow-ups with SMS nudges for a comprehensive communication strategy.
• Task Generation: Trigger an internal task for an attorney to call a lead if they reply to a workflow email.

A/B Testing (Concept)

Optimize your approach.

• Test Variables: Experiment with different subject lines or send times to see what drives the best engagement.
• Data-Driven Decisions: Use workflow analytics to refine your messaging strategy over time.