Marketing That Works While You Sleep
Nurture leads, stay connected with clients, and grow your practice with automated email marketing built specifically for law firms.
The Fortune Is in the Follow-Up
Most leads don't hire immediately. They research, compare options, and wait for the right time. Marketing automation ensures your firm stays top-of-mind with valuable, timely communication so you're the first call when they're ready.
Email Campaign Builder
Create professional email campaigns with our drag-and-drop editor. Choose from pre-built templates designed for law firms or build custom designs that match your brand.
- Visual email builder with legal-specific templates
- Mobile-responsive designs that look great everywhere
- Personalization tokens for customized messaging
- A/B testing to optimize subject lines and content
- Spam score checking before sending
Automated Drip Campaigns
Nurture leads over time with automated email sequences. Set it once and let the system work 24/7 to keep your firm top-of-mind with prospects who aren't ready to hire yet.
- Time-based sequences for lead nurturing
- Behavior-triggered emails based on actions
- Automatic pause when prospects become clients
- Multi-path campaigns with conditional logic
- Re-engagement campaigns for cold leads
Smart Segmentation
Send the right message to the right people at the right time. Segment your contacts by practice area, case type, lead source, engagement level, and custom criteria.
- Dynamic segments that update automatically
- Practice area and case type targeting
- Engagement scoring and segmentation
- Geographic and demographic filters
- Combination of multiple criteria
Landing Page Builder
Create high-converting landing pages for your campaigns without a developer. Capture leads with optimized forms and compelling calls-to-action.
- Drag-and-drop landing page editor
- Conversion-optimized templates
- Built-in forms and CTAs
- Custom domains and SSL certificates
- Analytics and heatmap tracking
Marketing Analytics
Measure what matters with comprehensive analytics. Track open rates, click-through rates, conversions, and ROI across all your marketing efforts.
- Real-time campaign performance dashboards
- Email engagement metrics and trends
- Lead source and conversion attribution
- Revenue tracking by campaign
- Custom reports and export capabilities
Explore Marketing Automation Features
Dive into the campaigns, segmentation, and automation tools that keep your firm top of mind with prospects and clients.
Drip Email Marketing Software
Nurture leads with automated email sequences.
Custom Email Suite
Design beautiful, branded emails easily.
Dynamic Email Workflows
Adaptive email journeys based on behavior.
Audience Segmentation Tool
Laser-focus marketing with smart segments.
Legal AI Software (LM AI)
Draft emails instantly with Generative AI.
Pre-Built Campaigns for Every Scenario
New Lead Nurture
Welcome series for prospects who request information but don't schedule a consultation
Consultation No-Show
Re-engagement sequence for prospects who missed their scheduled consultation
Referral Partner Newsletter
Monthly updates for attorneys, accountants, and other referral sources
Client Reactivation
Stay connected with past clients who may need services again or refer others
Practice Area Education
Educational series about specific legal issues to demonstrate expertise
Seasonal Reminders
Timely campaigns around estate planning, tax season, back-to-school, etc.
Frequently Asked Questions
Do I need marketing experience to use this?
Not at all. Our platform is designed for attorneys and staff, not marketing professionals. We provide pre-built templates, example campaigns, and best practice guides for common law firm marketing scenarios. Most users can launch their first campaign within 30 minutes.
Can I send newsletters to current clients?
Yes. You can create and send newsletters, firm updates, legal alerts, and educational content to your contact list. Segment your audience to send different content to clients, prospects, referral partners, and other groups.
How do automated drip campaigns work?
Drip campaigns are pre-written email sequences that send automatically over time. For example, when someone fills out a consultation form but doesn't schedule, they might receive: Day 1 - Thank you email, Day 3 - Educational content about their issue, Day 7 - Client success story, Day 14 - Final reminder to schedule. This happens automatically without any manual work.
Will my emails end up in spam?
We take deliverability seriously. Our platform includes spam score checking, authentication setup (SPF, DKIM, DMARC), and best practice recommendations. We also monitor bounce rates and engagement to maintain high deliverability rates. Most firms see 95%+ inbox placement.
Can I track which marketing efforts bring in clients?
Absolutely. Our attribution reporting shows which campaigns, emails, and sources lead to consultations and signed retainers. You can track ROI by campaign and see exactly which marketing activities are worth your investment.
Start Nurturing Leads on Autopilot
See how law firms are winning more business with less effort using marketing automation.
Trusted by leading law firms nationwide