Expert Lawmatics Implementation

Case Study: Family Law Firm Grows Conversions by 200%

A 9-lawyer firm replaced a generic CRM with Lawmatics and achieved dramatic gains in conversion and revenue.

Certified Experts
100+ Firms Served
+200%
Monthly conversions
+$1M
Annualized new revenue
32x
Return on investment

Project Overview

The firm struggled with Keap, a non-legal CRM that required heavy manual reporting and complex workflow edits. They needed a system built for intake, automation, and visibility.

Timeline

  • 4 weeks: Design and implementation
  • 1 week: Staff training
  • 1 week: Launch and monitor
  • 2 months: ROI analysis period

Key Implementations

  • Migrated CRM data from Keap to Lawmatics.
  • Streamlined conflict checks to remove bottlenecks.
  • Automated engagement agreement generation with e-signatures.
  • Implemented follow-up campaigns to nurture leads.
  • Built real-time dashboards for pipeline visibility.
  • Reduced no-show rates for paid consultations.

The Results

  • Conversion rates increased by 88 percent.
  • Monthly revenue increased by 55 percent.
  • Faster client onboarding and shorter intake cycles.
  • Leadership gained real-time reporting visibility.

Key Takeaways

  • Efficiency unlocks growth when intake workflows are automated.
  • Legal-specific CRMs outperform generic systems for reporting and automation.
  • Follow-up automation boosts conversion rates and client experience.
  • Real-time data enables faster, more strategic decisions.
  • A scalable system supports growth without adding overhead.

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